31 Jul '14, 12am

More than 19,000 Customers ‘Pay it Forward’ in Starbucks South China Stores #storystream

On a normal Monday morning, something unusual and uplifting happened in Starbucks stores in south China. A customer ordered a cup of coffee to start his work day and was surprised when his Starbucks barista said the beverage was free. If he wanted, she said, instead of paying for his own drink he could purchase coffee for the person behind him in line. One after another, customers began buying coffee for others. Starbucks intended to purchase the first 50 beverages in each south China store. “Generosity ruled the day and a majority of stores used fewer than 50 free beverages to keep the chains going,” said Jeff Miller, vice president of operations for Starbucks China. “In the end we saw 19,170 people forward beverages from one customer to the next with the longest chains being 30 customers in a row.” A few customers posted thank you messages on social media channels: Thank...

Full article: http://news.starbucks.com/news/more-than-19000-customers-...

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