30 Jul '14, 6pm

Branding Case Study: Steampunk To-Go and Mood-Reflecting Cups at Gawatt

Branding Case Study: Steampunk To-Go and Mood-Reflecting Cups at Gawatt

Backbone first looked to the company’s name, which means cup in Armenian but also provided for plays on the root “watt.” Cup sizes are now referred to as electrical charges, from the watt size (small) to kilowatt to megawatt to the largest, terawatt. Playing through all of the cup and other packaging design is a hand-drawn graphical pattern that contains Steampunk and other electrical elements, as well as numerous depiction of craft food- and coffee-making processes. The exact imagery differs between the coffee drink line and the juice line, with more mechanical images and hand-drawn copy in the former and more images and copy associated with freshness in the latter.

Full article: http://dailycoffeenews.com/2014/07/30/branding-case-study...

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