29 Jul '14, 4pm

in coffee....

Emilio may not be the norm for coyotes, and he certainly does not fit the traditional image of an opportunistic middleman. It can be argued that Emilio is performing, as Jaffee writes, a “vital function in remote communities,” including transportation. Some farmers even prefer the coyote’s services, because he will buy whatever coffee they have and he imposes no demands on quality. Much like the recent headline on instant coffee’s alarming popularity , I wonder if there shouldn’t also be an article titled, “Some Farmers Can’t Afford to Care About Producing High-Quality Coffee.” Why? It’s a lot of work, and quality-demand-free business from middleman buyers can be more consistent.

Full article: http://dailycoffeenews.com/2014/07/29/direct-trade-myths-...

Tweets

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