28 Jul '14, 9pm

DEBUT: Supersonic Coffee's road trip film. Watch it here!

DEBUT: Supersonic Coffee's road trip film. Watch it here!

Their roll-out has been dramatic, and beautifully executed: Get the name and the brand out, plus some super yummy and highly coveted samples, at the SCAA show in April of 2014; partner with a some of the most progressive coffee companies in North America to be the first to serve Supersonic through an outreach called the Pioneer Partner program; get some wow-factor allied companies on board (Supersonic is exclusive with Alpha Dominiche and Nordic Approach in the United States); and, in the final countdown to doors being open for serious business in September, make a beautiful short film about the Pioneer Partner program that shows all the sides of the Supersonic Coffee movement: its humanity and ethics; its commitment to wholesale partners; its dedication to working out every single last new-business kink before throwing wide the doors; and its insanely high standards for q...

Full article: http://baristamagazine.com/blog/?p=14201

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