25 Apr '14, 4pm

Our on-the-ground coverage of the SCAA in Seattle begins:

Our on-the-ground coverage of the SCAA in Seattle begins:

With the 2014 SCAA Event just hours from officially kicking off, it might be nice to take a few minutes to consider why we are all here. Everyone one of us, in some way or another makes our living from coffee. Some people you’ll meet this weekend travel the globe, scouting prodding regions; others are hard at work perfecting the next wave of single cup brewing systems, and still others simply earn a few bucks pouring your morning latte. The list of coffee based trades goes on and on. Nearly 50 workshops, hundreds of hours worth of lectures and speeches, and industry displays filling thousands of square feet will create a deluge of sensory data more immense than most attendees can hope to fully retain. So why is it than that people travel literally across the world to immerse themselves in an environment as overwhelming as this one? I’ll give you’re a hint, it has very litt...

Full article: http://baristamagazine.com/blog/?p=12833

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