27 Jan '12, 11pm

#coffee Starbucks Gossip: Starbucks chairman warns of "the commoditization of the Starbucks experience"

Many of these decisions were probably right at the time, and on their own merit would not have created the dilution of the experience; but in this case, the sum is much greater and, unfortunately, much more damaging than the individual pieces. For example, when we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theatre that was in play with the use of the La Marzocca machines. This specific decision became even more damaging when the height of the machines, which are now in thousands of stores, blocked the visual sight line the customer previously had to watch the drink being made, and for the intimate experience with the barista. This, coupled with the need for fresh roasted coffee in every North America city and every internati...

Full article: http://starbucksgossip.typepad.com/_/2007/02/starbucks_ch...

Tweets

Please welcome a new Starbucks twitter profile for my fave store @101Starbucks. It's this store:

Please welcome a new Starbucks twitter profile ...

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coffee gear store:

coffee gear store:

starbucksmelody.com 27 Jan '12, 12am

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starbucksmelody.com 24 Jan '12, 6am

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