25 Mar '14, 7pm

Blue Bottle Coffee

“It’s not glamour-cool Tokyo,” Freeman tells us. “This neighborhood is more peaceful and residential, and reminds me of our roastery neighborhood in Oakland.” Freeman confirmed with us that Blue Bottle’s new venture in Tokyo is not a franchising or licensing agreement with a Japanese company, but rather, a wholly owned project funded and managed by Blue Bottle Coffee. He sees this distinction as very important: licensing agreements and franchise offers between Japanese and American coffee companies are relatively common, including Tokyo franchise outposts for brands like Zoka Coffee Roasters in Seattle. For Blue Bottle, Freeman tells us, “we’re spending our own money on this (which is a little scary), but I hope people will respect it as being authentically us.”

Full article: http://sprudge.com/blue-bottle-coffee-confirms-tokyo-expa...

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