25 Mar '14, 4pm

Introducing Perfect Coffee, A Bay Area Startup That Wants To Make Pre-Ground Coffee Cool

Introducing Perfect Coffee, A Bay Area Startup That Wants To Make Pre-Ground Coffee Cool

The technologies at the heart of Perfect Coffee are potentially groundbreaking in their own right, but the true revolution could lie in the total vision of the experience. They are launching the alpha version of their web store with packets from Chromatic, Blue Bottle, and others, priced at around $2, alongside pre-approved equipment bundles–Bonavita automatic brewer, Aeropress, and French press to start–offered through a partnership with Clive Coffee . Day sees this an “enabling technology” for partnering with specialty coffee companies to reach a broader audience of customers “who like coffee at home and enjoy not only drinking but making coffee,” but may have been frustrated by the complexity of that endeavor. Day hopes that Perfect Coffee “encourages people to try a broad range of coffees, and see how people are doing things differently”—something that has so far been ...

Full article: http://sprudge.com/perfect-coffee-startup.html

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