24 Mar '14, 9pm

Greenwashing at Keurig Green Mountain: Some greenwashing in the Keurig Green Mountain sustai... (Top Coffee News)

Keurig Green Mountain (KGM) has released its 2013 sustainability report. This is the company formerly known as Green Mountain Coffee Roasters. The CEO notes that the name change “better reflects who we are as a Company…” In other words — they are now focused on single-cup brewers and coffee. It’s hard to imagine how a company whose primary products dominate one of the most spectacularly wasteful trends in consumer products in decades can make many sustainability claims. Unfortunately, the way KGM did it, in part, was by making statements that qualify as greenwashing . First, let’s get one fact straight: K-Cups are not recyclable . KGM baldly states this right on “Reducing Product Waste ” page of their sustainability report. People still argue with me about this but hey, just because you throw the thing (or some of its parts) in the recycle bin, does not mean it gets recycl...

Full article: http://www.coffeehabitat.com/2014/03/greenwashing-at-keur...

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