28 Dec '11, 6am

The Coffee Shop

The Coffee Shop

Community is any shop owners ultimate goal. Coffee is the avenue to that desired community. That is why having and continue to gain as much coffee knowledge you can is so huge. If I walk into a coffee shop and ask a question about the coffee and the person behind the bar doesn’t have an adequate answer I am underwhelmed to say the least. However, if the owner or barista is able to not just give information but tell the story (where it came from, why it has the notes it does, how it was brewed and who roasted it, etc…) behind the cup I am drinking I am intrigued and want to learn more. I then am reminded to come back not only because I loved the coffee but because I want to connect with the person that invited me into a world of knowledge I had never encountered before. Coffee then becomes the avenue by which you get the community you desire.

Full article: http://coffeecupnews.org/the-coffee-shop/

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