31 Jan '14, 12am

So why Blue Bottle Coffee? | Espresso News and Reviews

So why Blue Bottle Coffee? | Espresso News and Reviews

Blue Bottle, on the other hand, exhibits one of the better examples of a coffee company that’s trying to fix that. One way to clearly see this is on their Web site. Last year, Blue Bottle sat down with the Google Ventures design team and an agency in Montreal to rethink their Web site. What they found is that most retail coffee Web sites emphasize things like a coffee’s origin — stuff that’s of great relevance to how people in the industry think about coffee but is often a meaningless descriptor to a consumer. That’s not how consumers buy coffee.

Full article: http://theshot.coffeeratings.com/2014/01/blue-bottle-coff...

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