29 Jan '14, 6pm

What do you think? Will @Starbucks kill #SpecialtyCoffee shops? Why or why not? Here's the plan

What do you think? Will @Starbucks kill #SpecialtyCoffee shops? Why or why not? Here's the plan

“Starbucks is putting the final nail in the coffin of specialty coffee shops by designing stores that have the feel of a local coffee shop.” For years now, the conversation in specialty coffee circles has revolved around the time-honored sentiment that local coffee shops are better than big chains because they are, well, local. And being local means a better coffee experience, right? That is the argument anyways, but what if Starbucks became, in a sense, local? What if they listened to their customers and made a significant shift in strategy? What if they retooled their approach to design and began making their stores feel more local, look more local, act more local? Well, ready or not, this is exactly what they are doing . “What [we] don’t want is a customer walking into a store in downtown Seattle, walking into a store in the suburbs of Seattle, and then going into a sto...

Full article: http://cuveecoffee.com/should-local-coffee-shops-be-afrai...

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