29 Apr '13, 8pm

Starbucks To Take Over Your Local Grocery Store

Starbucks To Take Over Your Local Grocery Store

Last week, Starbucks introduced the aisle to a group of journalists in a loft in New York City. The fixture, which has the look of a truncated grocery aisle, was done up in colors and textures reminiscent of a Starbucks cafe. A lone sconce in warm yellow hung in one of its corners, below the large, green mermaid of Starbucks’ logo. Shelves were jam-packed with Starbucks’ retail offerings, most notably the chain’s Blonde Roast, which hit stores in January . Twenty-five of them are already in grocery stores — Safeway, Vons, Dominick’s and a single Kroger — mostly in California. The others are scattered among Washington, Illinois, Colorado and Ohio. But expect that to change soon. “Over the next year or so, we’ll have an elevated aisle fixture in multiple retailers across more than 100 stores,” said Joe Manning, Starbucks’ director of channel development, in an interview with...

Full article: http://sprudge.com/starbucks-to-take-over-your-local-groc...

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