23 Apr '13, 3pm

The next time your in Starbucks you may be able to buy an overpriced 'craft' soda too:

A typical Starbucks location does 80% or more of its business by 1:00 p.m. Starbucks is continually looking to grow the business outside of the morning day part. The MyStarbucksRewards program was really intended as a way to bring customers back into the store for additional daily visits. But, and you partners reading this can attest, customers just started trying to game the system by asking for separate transactions in the same visit. So, back to the drawing board for ways to bring customers back to Starbucks later in the day for more than just a free refill. Non-coffee beverages are a way to do that. You will also see a wider selection of foods in your local Starbucks pretty soon for lunch/late afternoon eating. So, it’s not surprising to see Starbucks testing new, non-coffee beverages to grow that portion of the business. Maybe I am biased as a Starbucks partner, but I...

Full article: http://www.starbucksmelody.com/2013/04/16/rootbeer-ginger...

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