06 Aug '18, 5pm

Sara Morrocchi on the Impact of Market Consolidation in Specialty Coffee

Sara Morrocchi on the Impact of Market Consolidation in Specialty Coffee

Now that I have joined the ranks of coffee consultants, my focus has shifted quite a bit. I tried as much as possible to create my own niche within the industry in order to provide additional skills and expertise in areas where I saw there was still a lot to be done. Currently, I am working in price risk management (PRM) for smallholder producer organizations. This is an area where we need more capacity building and access to tools and financial resources. There is a tendency to depend on financial consultants who “get the job done so you don’t have to do it” or on importers who, of course, can only cover the coffee they are purchasing. The reality is that, as an industry, we still haven’t figured out how to develop a formal PRM curricula or how to finance tools such as options. I am working with a few organizations to make sure we reverse this.

Full article: https://dailycoffeenews.com/2018/08/06/sara-morrocchi-on-...

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