28 Nov '17, 5pm

Blog post: Quality Vs Scale

Blog post: Quality Vs Scale

I could imagine one argument about why quality doesn’t scale is that people who care about what they make may be less engaged when producing larger volumes. It would feel less “craft”, less “intimate”. However, this implies that they couldn’t achieve great quality at scale and surely if you cared about great coffee then producing larger amounts of it at the highest level should be incredibly desirable – there would be undeniable positive impact on lots of people. Again, if you grow to the size where you have the largest viable machines and are still producing incredible numbers of batches – I could see that being dispiriting and frustrating and, when you have so many customers that they become faceless, a loss of intimacy with the customer would take away a pressure for excellence.

Full article: https://jimseven.com/2017/11/28/quality-vs-scale/

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