Superbia Offers a Fresh Connection to Coffee Grown and Roasted in Colombia
Organized and developed over the course of roughly two and half years prior to launching this past spring, Superbia Coffee is run by a pair of couples that are longtime friends. Villalon has a background in international commerce, and his wife, Ana Maria Villalon, is a lawyer who specializes in human resources. She manages Superbia’s office operations and legal relationships with suppliers. The partner couple is Sergio and Adriana Arango, the former a lifelong businessman with intimate ties to the coffee world that make him well-suited to oversee Colombia operations and manage contact with both roasters and producers, and the latter a lawyer with expertise in both branding and government certifications.