28 Sep '17, 2am

Starbucks extends licensing agreement with Maxim’s Caterers Limited https://t.co/izsgGe14em

Starbucks extends licensing agreement with Maxim’s Caterers Limited https://t.co/izsgGe14em

SEATTLE (Sept. 27, 2017) – Starbucks Coffee Company (NASDAQ:SBUX) today announced it has entered into an agreement with its long-time strategic partner Maxim’s Caterers Limited – a leading restaurant operator of multiple brands across Asia – to fully license Starbucks operations in Singapore. Under the agreement, Maxim’s Caterers Limited will have the exclusive rights to operate and develop Starbucks stores in Singapore. The move further accelerates Starbucks operations in this important market and aligns with Starbucks growth agenda. “We’re pleased to take another step in our ongoing growth aspirations in Asia by transitioning the Singapore business to Maxim’s Caterers Limited, our trusted business partner with a successful track record in delivering the unique Starbucks Experience and developing our iconic brand,” said John Culver, group president, Starbucks Internationa...

Full article: https://news.starbucks.com/press-releases/starbucks-exten...

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