25 Sep '17, 12pm

Sustainability is at the heart of Starbucks coffee sourcing

By Bonnie Rochman / Starbucks Newsroom In Indonesia, in North Sumatra, where the temperature routinely hovers in the 70s and low 80s, the rain falls reliably and the half-days of sun bake the earth at the 4,000-foot-plus elevation, Wahana Estate occupies a sweet spot for coffee cultivation: coffee cherries, the deep red fruit that clusters along the branches of coffee trees, are harvested year-round. The beans are so distinctive that many of them are funneled into the Starbucks Reserve program, the company’s premium coffee line. But just because coffee-growing conditions are favorable today doesn’t mean that will always be the case or that farmers are necessarily experts in growing coffee either sustainably or ethically. That’s where Starbucks steps in, laying out guidelines for growing, processing, quality and sourcing that ensure each cup meets Coffee and Farmer Equity (...

Full article: https://news.starbucks.com/news/sustainability-is-at-the-...

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