28 Aug '17, 4pm

Reading SbuxMelodyBlog What is the Starbucks customer seismic shift?

Not really surprised they’re closing the online store since most of the drinkware, presses, etc are on Amazon (personal example – I wanted the Stanley portable French press that sells for $35, I ordered the non-Starbucks branded model from Amazon for $18, exact same device just painted a different green). That and most people on this continent can get to a Starbucks core store in 1/2 an hour or less so if I needed to buy (non-Reserve) beans, I could just go get it rather than have to wait for it to ship. Wasn’t like the online store gave you a discount on them. Where people will lose out is, as you point out, if you want Reserve beans, none of your close by core stores carry them, and you don’t want to commit to a subscription. Since you’re talking about seismic shifts, here’s another one. It seems Starbucks is gradually splitting off into two distinct “chains” or “busines...

Full article: http://www.starbucksmelody.com/2017/08/28/starbucks-custo...

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