28 Aug '17, 12am

The Growth Of Cold Brew According To Oliver Strand

The Growth Of Cold Brew According To Oliver Strand

Much to the chagrin of many folks in the specialty coffee world, cold brew is here to stay (though that the number of anti-cold brewers seems to be dwindling, or softening at least). In his most recent piece for the New York Times , the 2011 Sprudgie Award winner for Best Coffee Writing Oliver Strand takes a very excellent deep dive into the cold end of the coffee pool, exploring how cold brew came to prominence and how it is changing attitudes—and business models—in the coffee world. Interviewing high profile cafe owners, including James Freeman of Blue Bottle Coffee , Gregory Zamfotis of Gregorys Coffee , and Camila Ramos of All Day , Strand tracks how cold brew changed the seasonality of coffee sales. In the past, coffee sales lagged during the summer and rose sharply during the holiday season. But cold brew now drives a surge in demand during warmer months, too, far mo...

Full article: http://sprudge.com/growth-cold-brew-according-oliver-stra...

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