27 Jun '17, 9pm
More consumers are drinking #coffee on the go - what does that mean for your business?
A third of U.S. adults buy coffee-on-the-go at least once a week; among these consumers, a fourth buy coffee-to-go daily. 35-44 year-olds and urbanites are top consumers of coffee-on-the-go, and the Northeast, rather than the West Coast, is the prime region. Among coffee-on-the-go consumers, the flavor of the coffee, convenience, price, speed of pick up, the aroma of the coffee, variety, and coffee flavoring options are all top considerations for choosing where to buy. Nearly half of coffee-on-the-go consumers buy canned/bottled coffee drinks at retail, compared with only a fourth of U.S. adults overall.