24 Dec '12, 11pm

Present the special features of your coffee and increase your potential for sales at #SCAA2013

Present the special features of your coffee and increase your potential for sales at #SCAA2013

Presenting your coffee at a booth on the show floor can be a great way to get the attention of potential buyers, however there’s an additional opportunity to present the special features of your coffee, enticing cuppers and buyers with a true taste of your coffee repertoire. The Cupping Exchange provides the opportunity to engage and interact with potential buyers and the increased potential for sales. The Cupping Exchange was created by the Specialty Coffee Association of America (SCAA) to facilitate professionally orchestrated cupping sessions during the annual exposition. At the 2013 Boston Event, we will offer two separate cupping rooms that can be rented in 90-minute time slots. Each cupping room consists of all the necessary cupping tools and infrastructure such as hot water towers, cups, grinders, scales, spoons, etc. During the past four years, the Cupping Exchange...

Full article: http://www.scaa.org/chronicle/2012/12/20/increase-your-po...

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