02 May '17, 10am

New blog post: Coffee isn't cool

It’s easy to let an idea take root in your thinking. It feels, for a moment, insightful and perhaps even useful. What happens then is most likely a case of confirmation bias – you begin to see things that confirm your idea, that support and strength your particular insight. In my case, it is the idea that good coffee isn’t cool. I’m pretty sure that, for at least a little while, really good coffee was cool. It was hard to find, it was worth travelling for. It was experimental, it was passionate, it was anti-establishment. What’s changed? Well, here’s an example: no one really cares if you get your espresso in a paper cup. For a while, having your espresso in a ceramic cup was something extremely important to us. It offended us that you didn’t see that what was being served was different, was better, was notable and attention worthy; “Stop, just for a minute, and marvel at ...

Full article: http://www.jimseven.com/2017/05/02/coffee-isnt-cool/

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