30 Mar '17, 2pm

New #MarchMadness ad with @KingJames showcases @Intel 360 replay. #IamIntel

As March Madness™ continues to rise, Intel Corporation is teaming up with LeBron James to showcase its Intel 360 replay technology that fans will experience in upcoming NCAA Final Four and Championship games. In a new 30-second spot debuting today titled “Baby Face,” James helps demonstrate how Intel 360 replay technology can let you see things from every angle. With a lighthearted approach, the ad shows James taking a 3-pointer and sinking the shot just before the buzzer goes off. Overwhelmed with emotion, James’ face morphs into a teary baby face as Intel’s 360 replay technology catches views of it from every angle, as fans cheer in the background.

Full article: https://newsroom.intel.com/news/intel-replays-cheers-tear...

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