27 Mar '17, 8pm

The Story Behind Starbucks Reserve Packaging

The Story Behind Starbucks Reserve Packaging

No two Starbucks Reserve® coffees are ever the same. They are among the rarest and most exquisite coffees, with limited harvests from small producers in coffee-growing regions in Latin America, Africa and Asia-Pacific. Every coffee, every harvest, is approached with a fresh perspective. Since the Starbucks Reserve® Roastery in Seattle opened in December 2014, Starbucks Reserve® coffees have been roasted and packaged onsite in small batches. And paired with each one is a coffee card design that is as unique as the coffee – an original piece of art. For the Starbucks Creative Studio team based in Seattle, their visual approach for each card takes a cue from the story behind the coffee. It could be the tire tracks imprinted on the mud roads that bring one coffee to market, or the colorful birds that roam the fields for another. Each piece seeks to capture the local culture an...

Full article: https://news.starbucks.com/news/starbucks-reserve-packagi...

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