27 Mar '17, 4pm

J.Crew, New Balance and Counter Culture Behind a 997 Cortado

J.Crew, New Balance and Counter Culture Behind a 997 Cortado

With a bit of coffee inspiration from Counter Culture Coffee , J.Crew and New Balance have teamed up for a limited release of the 997 Cortado, which was released in what J.Crew describe as “extremely limited quantities” this past Saturday. Prior to launching sales online and in select J.Crew stores throughout the world, J.Crew representatives met at Counter Culture’s New York training center to run through some coffee education and offer a limited in-person pre-sale. Photos by J.Crew New Balance’s 997 line, part of the 99X series of running shoes that debuted in 1982, was originally launched in 1990-91. Sneakerheads delighted when the 997 line was re-released in 2014, a year after New Balance brought back its quintessentially early-80s-looking 990. For more on the 997’s history and contributions to the sneaker kingdom, we turn to the experts at Sneaker Freaker : The 997 wa...

Full article: http://dailycoffeenews.com/2017/03/27/j-crew-new-balance-...

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