22 Mar '17, 4pm
Sweet Jane: Where The Hague Goes For Coffee Supplies
It can’t be overlooked that a name like Sweet Jane has a nice ring in an expat-dense city and an Anglophone-friendly nation. But to name a business after the 1970 Velvet Underground hit and, with its earthy-psychedelic silkscreen aesthetic, to unsubtly invoke Warhol is apt for other reasons as well. In an era of big-box stores and one-click ordering, a brick-and-mortar boutique feels refreshingly retro. It is also fitting because an enterprise like this helps pop-ify quality coffee, spreading it from commercial settings to homes everywhere. A pour-over kettle might not be as commonplace in the Netherlands as a Campbell’s soup can once was in America, but thanks to Sweet Jane, specialty coffee and all its trappings are becoming more and more within mass reach.