21 Mar '17, 8pm
Turner Pressroom: truTV to Broadcast First-Ever 360-Degree Live Stream Through Snapchat Ad Unit
, part of Turner, today announced a first-to-market partnership with Snapchat that features the first-ever live, 360-degree video stream within a Snapchat ad unit . The exclusive live stream will be broadcast tonight from the network’s premiere event for its new comedic lifestyle series Upscale with Prentice Penny the night of the show’s linear premiere at 10pm ET/PT. Snapchatters will be served an ad unit featuring video of Penny, the series creator and star, inviting fans to swipe up to gain an exclusive inside look at the party’s VIP red carpet, held in West Hollywood. truTV will also run Snap Ads throughout the evening giving users the ability to swipe up to watch a trailer for the series.