20 Mar '17, 12am

Starbucks collaborates with French fashion house Paul & Joe for merchandise collection

Starbucks collaborates with French fashion house Paul & Joe for merchandise collection

This is what happens when a fashion house meets a coffeehouse. Starbucks has collaborated with acclaimed French fashion house Paul & Joe to offer a curated collection of exclusive designer merchandise to celebrate the spring season. Designed exclusively for Starbucks and available only for a limited time, the 2017 Paul & Joe + Starbucks® Designer Collection will be offered at Starbucks stores throughout Asia. The merchandise features Paul & Joe Founder Sophie Méchaly’s beloved cat Gipsy, her inspiration and the symbol of the fashion house. Pastel colors and images of cherry blossoms and butterflies help round out the designs. “The cherry blossoms represent my favorite season in Japan,” said Méchaly. “I really enjoy the landscape in Asia. It’s like a true fairytale.” In 2016, Starbucks Taiwan collaborated with Paul & Joe to create a merchandise collection to celebrate its 2...

Full article: https://news.starbucks.com/news/starbucks-paul-joe-collab...

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