18 Mar '17, 1am

On Specialty Coffee in Europe

On Specialty Coffee in Europe

“Italy shows a lot of interest in specialty coffee, but the industry does not seem to respond,” observes Alberto Polojac, owner of the green coffee importing company Imperator Coffee. He justifies this by mentioning the fact that Italy is a very traditional market, and the generational shift has not yet been made everywhere—there’s a lot of ‘old school’ people still in business. Coffee is the most popular beverage after water, he jokes. Of course, there’s a difference in consumption from north, where’s quite low, and south, where it’s higher. Polojac puts this on account of quality, and since many cafes are not investing in quality and people can have the same average quality from pods or capsules, but for a different price, they will choose the latter. The exception to this rule is the ‘Italian morning rush,’ from 7:00 to 9:30 am, in which cafes are the place to go for ca...

Full article: http://scaa.org/chronicle/2017/03/17/on-specialty-coffee-...

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Very proud of sharing these news with you all:

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