14 Mar '17, 8pm

Caribou Coffee Outlines Clean Label Beverage Standard for US Stores

Though there is no independent standard behind the clean label movement — a consumer-driven movement that supports ingredients on labels that are widely known and understood as ingestible foodstuffs, as opposed to, say, ethoxyqion, disodium guanylate or carbomethyl cellulose — the company has created a list of more than 70 “off-limits” ingredients in an effort to eliminate all artificial colors, artificial flavors, artificial sweeteners and artificial preservatives.

Full article: http://dailycoffeenews.com/2017/03/14/caribou-coffee-outl...

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Only real, good stuff here. #CaribouCleanDrink

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