26 Nov '12, 9pm

Best Coffee In America™? According To Officials, It Ain't Dunkin' Donuts

Best Coffee In America™? According To Officials, It Ain't Dunkin' Donuts

Dunkin’ Donuts won’t be able to claim exclusive­ rights to the phrase “Best Coffee in America.” The Patent and Trademark Office has tentatively rejected the Canton-based chain’s efforts to trademark the slogan, saying it is not distinctive enough to qualify for protection. The slogan “is merely laudatory and descriptive,” the agency ruled recently. “Anyone at all can claim that their coffee is the ‘Best Coffee in America,’ ” said a Newton trademark attorney, Zick Rubin. “No one takes such a claim literally, and no one company can monopolize the phrase.”

Full article: http://sprudge.com/best-coffee-in-america-according-to-of...

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