26 Nov '12, 11am

Starbucks Strengthens China Commitment With Opening of 100th Store in Beijing; Elevating Coffee and Partner Expe...

BEIJING - Starbucks Coffee Company (NASDAQ: SBUX) today advanced its growth plans in China with the opening of its 100th store in Beijing, celebrating the first store in the China market led by all certified Coffee Masters, further elevating Starbucks coffee expertise and uncompromising Starbucks Experience . The company also announced the launch of Starbucks China University, its innovative talent development program. “China is a focal point of our global expansion efforts and we are proud to bring this unique store, staffed by all partners certified as Coffee Masters to our customers here in Beijing and further demonstrate our espresso leadership,” said Belinda Wong, president, Starbucks China. “Beijing is where we started our journey in China, opening our first store in 1999 and we are proud to now operate 100 stores across the city and more than 700 throughout Mainland...

Full article: http://news.starbucks.com/article_display.cfm?article_id=730

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