15 Nov '12, 1pm

@timwendelboe

@timwendelboe

I would like to follow up on the previous post where I wrote that coffee is too cheap. As stated, I think the reason why people still think coffee is too expensive is because of a lack of knowledge. Therefore I will try to give a small insight to how the trade works for us in Colombia. The coffee trade is extremely complex, and it is traded in very different models not only from roaster to roaster, but also in the different origin countries. I truly believe that a transparent model is the best solution to making the consumers more aware and conscious of what they are buying and paying for. Lazy solutions like certifications and labeling as a trade model for roasters, is not something we do at Tim Wendelboe. The reason is that I think as long as the product is good, the price is fair and the trade model is transparent, there is no need for selling the product as a “fair tra...

Full article: http://timwendelboe.no/2012/11/coffee-is-cheap-part-2/

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