26 Nov '16, 1am

The Man Who Taught The World To Drink Coffee

Peet’s, the corporation, credits its own founder with having “started the craft coffee revolution.” Mark Pendergrast dedicates his book Uncommon Grounds to Peet, calling him a “coffee curmudgeon supreme.” He is the “Dutchman who taught Americans how to drink coffee,” say industry historians. “The man who taught the world to drink coffee” is the epithet given in the title of a recently published book by Jasper Houtman, an Amsterdam-based writer and an editor at Dutch newspaper Het Financieele Dagblad . De man die de wereld koffie leerde drinken is a spry yet rigorous account of Peet’s 87 years on earth, informed by interviews with relatives, former colleagues, customers, and students (including Starbucks founder Jerry Baldwin and Peet’s roastmaster emeritus Jim Reynolds ) plus archive research in the US and the Netherlands.

Full article: http://sprudge.com/peets-biography-104696.html?Ecm0

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Peet’s, the corporation, credits its own founder with having “started the craft coffee revolution.” Mark Pendergrast dedic...

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Peet’s, the corporation, credits its own founder with having “started the craft coffee revolution.” Mark Pendergrast dedic...

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