25 Nov '16, 3am

Riverside Blues: The Stop & Start Success Of Arcade Coffee Roasters

Though the cart’s closing has been a disappointment, it—and its pay what you wish model—was always something the pair viewed as a bit of a combined business and social experiment, says Hasemeyer. “We wanted to see if people would actually make this thing work. We figured if we weren’t going to make enough money and support ourselves with it, then when the time came to actually charge people we wouldn’t have enough to keep this thing going,” he continued. But it turned out that even the amount of money—sometimes pocket change, sometimes a generous $100–tossed in the good vibes jar was enough to persuade the two that a traditional retail space could be sustainable.

Full article: http://sprudge.com/riverside-blues-stop-start-success-arc...

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