29 Oct '16, 12pm

Starbucks Reserve Coffee Takes Center Stage in New York

Four New York neighborhoods are getting a glimpse of what’s to come from Starbucks when the company opens its Starbucks Reserve Roastery in the heart of the Meatpacking District in 2018. The Seattle Roastery has inspired new stores located at 10 Waverly Place, 771 Broadway, 1142 Madison Avenue, and 250 Vesey Street at Brookfield Place 2. Designed to integrate the educational aspects of the Roastery, these locations will now include an immersive coffee bar where the company’s small-lot Reserve coffee can come to life. “These stores are designed to have coffee craft be the center of conversation, where the coffee bars are interactive and customers can lean in and talk to our partners (employees) about how coffee is brewed on a siphon or made on a Black Eagle (manual espresso machine),” said David Daniels, managing director for Starbucks Design. “The theater of coffee is the ...

Full article: https://news.starbucks.com/news/starbucks-reserve-coffee-...

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