28 Oct '16, 12am

Marketing Beat: #SmallBusinessTips #Entrepreneur #SmallBusiness #StartUps #InternetMarketing

Cregan’s face and personality are at the core of the brand, therefore while in keeping with the traditional braggadocio of rap music, the songs also seem indicative of the modern era of social media and total transparency, promoting the brand and endearing its creator perhaps even more so than the products themselves. The one glaring omission from the specialty coffee perspective is any nod to the farmers of the coffees in Jimmy’s products, which are not literally, as mentioned in the lyrics, “homegrown” in the U.K.. Other than that, we’re happy to give mad props to the Jimmy’s crew for these impressive feats of brand-building entertainment.

Full article: http://dailycoffeenews.com/2016/08/17/marketing-beat-jimm...

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