23 Aug '16, 5pm

Despite claims of being lazy good-for-nothings, the 18-34 year-olds seem to have a lot of buying power.

Despite claims of being lazy good-for-nothings, the 18-34 year-olds seem to have a lot of buying power.

“And how can I monetize this emotional engagement?” you might be asking, Pavlov’s bell ringing in your eyes, on-trend French bulldogs salivating at the ready, water dish full of La Croix. Simple: talk about sustainability. That’s what the kids crave. Of the 904 people surveyed, the term “sustainably-sourced” received the favorability rating, with “organic” and “Fair Trade Certified” being the highest indicators of sustainability. Responders also showed a strong propensity for “locally-sourced” coffee. What does that even mean? If you are being asked for your opinion because of your age/buying power, you’re probably in a first world country. There is no locally-sourced coffee here, you dipshits, unless you took this poll in Hawaii or near that one farm in Santa Barbara . Please stop giving the other generations reasons to hate us by caricaturing what they already think we are.

Full article: http://sprudge.com/op-ed-monetize-millennial-love-coffee-...

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