31 Jul '16, 1pm

'Iteration isn’t going to get us to a new definition of what is special in coffee.' via @jimseven https://t.co/9eV54gmn3X

Growth is always considered a good thing, and it is impossible to escape the good news that speciality coffee is growing. Its dollar value continues to swell, especially at the retail level in first world countries. However, if it continues this way then we’re going to have to deal with a surprising quandary sooner rather than later. I received a long, semi-anonymous email from a reader of the blog, from Brazil. It was a response to a talk I gave at Tamper Tantrum, and was about the stickiness and persistence of ideas. They raised the importance and value of “specialness”. Speciality seems to be inextricably tied to specialness but growth puts rather a tricky dampener on that idea. Some have defined Specialty Coffee in an aspirationally objective way. If a coffee scores a certain number of points, or more, when being tasted then it is Specialty Coffee. More and more coffee...

Full article: http://www.jimseven.com/2016/07/25/speciality-stops-speci...

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