29 Jul '16, 3pm

“Coffee for Champions” Creates New Support for Special Olympics https://t.co/BCO97XgupT

Proceeds from August sales to benefit Buncombe County Special Olympics BY JOSH O’CONNER SPECIAL TO BARISTA MAGAZINE As a relative newcomer to Special Olympics , I’ve learned generating money and community support form the most pressing program challenges. Coffee shops seemed to be a natural partner for our program as they create an environment of inclusion and opportunities for conversation. Asheville, N.C.’s coffee shops in particular have been at the forefront of local social issues and provide a means of engaging the community without having to actively recruit an audience. The concept of “Coffee for Champions” is to create a sustained awareness of Buncombe County Special Olympics , while also generating customers for our local business partners. Rather than asking for money directly, we’re asking area coffee purveyors to donate one cent per cup of coffee sold throughou...

Full article: http://baristamagazine.com/blog/coffee-champions-creates-...

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