28 Jul '16, 7pm

Starbucks names Leanne Fremar as executive creative director

Former Under Armour Executive Brings Extensive Global Design to Lead the Starbucks Global Creative Studio July 28, 2016 - Starbucks Corporation announces the appointment of Leanne Fremar as senior vice president, executive creative director, reporting to Sharon Rothstein , Starbucks global chief marketing officer. In this role, Fremar will lead the creative development of all Starbucks global brand initiatives and marketing campaigns including, digital creative, packaging, as well as oversight of the branding, creative and marketing of Starbucks Roasteries and the Reserve brand. Her responsibilities include the partnership with 72 & Sunny, Integer Group and Spark, leading a more than 100 person in-house Creative Studio based in Seattle. “Starbucks brand legacy has truly been about creative and emotional storytelling, which has been built and nurtured from within our own in...

Full article: https://news.starbucks.com/news/starbucks-names-leanne-fr...

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