27 Jul '16, 1pm

Are we sure about pastries?

Are we sure about pastries?

Countertops are precious space. It’s a beautiful, effective point to merchandise a product. Close to the till, a great moment for a last minute impulse purchase. What we’ve chosen to do with that space, in pretty much every cafe, is sell pastries. Im not sure I agree that this is a good idea. I like pastries. Rare as it is, a well made croissant is a thing of beauty. I think I’ve eaten three or four in my life. 1 The almond croissant, as someone who loves almonds, always seems like a good idea. Then, halfway through the sweet, soggy experience the regret kicks in. The pain au chocolat does its best to legitimise breakfast time chocolate, but I spend most of the time wondering where the faux-chocolate is hiding and I can’t think of a memorable one. Every cafe sells pastries, as if there’s a line in the contract of every coffee shop lease ever written demanding they be avail...

Full article: http://www.jimseven.com/2016/07/27/are-we-sure-about-past...

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