30 Jun '16, 3pm

Coffee Marketplace Introduces Coffee Personality Analysis System

Meanwhile Crema.co’s system does process the preferences in the background, applying the rating to a dissemination of coffee specs including various flavor notes, origin, variety, processing method, roast profile, certifications, trade model, and more. Taking cues from the SCAA Flavor Wheel, the World Coffee Research lexicon and the Myers-Briggs Type Indicator personality test, the Crema.co system then automatically generates a detailed but easy-to-read report, including various visualizations, of a customer’s “coffee personality.” The company says this report grows increasingly accurate the more a customer buys and rates coffees through their system.

Full article: http://dailycoffeenews.com/2016/06/30/crema-co-coffee-mar...

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