31 May '16, 3pm

Starbucks Launches Nitro Cold Brew, Plans to 'Seize' Cold Coffee Market

“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee, and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavor, craft and brewing innovation we will see in the next few years,” Schultz said. “The opportunity to create an entirely new cold coffee experience is limitless and our customers are already telling us that they want to meet us on this journey as cold coffee is now becoming a go-to drink.”

Full article: http://dailycoffeenews.com/2016/05/31/starbucks-launches-...

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