26 May '16, 6pm

Camber Coffee And The New Curve Of American Microroasters

Camber Coffee And The New Curve Of American Microroasters

Nelsonville, Wisconsin’s Ruby Coffee Roasters come to mind—have leveled the playing field, and microroasters can access the same high quality coffee, pay meticulous attention to roasting, and put out a product that rivals any larger coffee brand, then logic demands an evaluation of the fixed costs. Green coffee costs the same if you’re in Brooklyn or Bellingham, but rent most assuredly does not. These days, to be a great coffee roaster, not only don’t you have to be in a major city, it probably behooves you to not be in one. None of this coffee is grown in Los Angeles, or New York City, or Chicago or Austin, anyway, but the rent you pay to roast and operate is tethered to the local market. The rise of the small town microroaster is a logical extension of the specialty movement.

Full article: http://sprudge.com/camber-coffee-roasters-97172.html

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