27 Sep '12, 4pm
This video by @sprudge is hilarious.
[Starbucks] will open the first in a series of stand-alone stores in Norway’s biggest city, Oslo, next year and then expand to the streets and neighborhoods of Stockholm. The Seattle company currently has eight stores in the Nordic region, mostly tucked into train stations and behind security gates at airports. In an effort to find more customers and attract a more steady diet of repeat customers, it has signed a deal with a Norwegian firm—Umoe Restaurant Group—in hopes of building a far more robust network in some of the healthiest economies in the world. “This is a milestone deal,” Michelle Gass, head of Starbucks operations in Europe, said in an interview Wednesday. The Umoe deal will be officially announced on Thursday in Europe.