29 Mar '16, 1pm

Report from the 4th World Coffee Conference in Ethiopia, Part 2 - on @baristamagazine's blog:

Report from the 4th World Coffee Conference in Ethiopia, Part 2 - on @baristamagazine's blog:

—which was held in early March in Addis Ababa, Ethiopia—to be somewhat of a call to arms for the industry on the most important challenges that need to be tackled in the near future. Day two, which happened to fall on International Women’s Day , had a bit more substance for me, including a Gender Equity session opened by First Lady of Ethiopia, Mrs. Roman Tesfaye. The first session, Trends in Specialty Coffee, included SCAA Executive Director, Ric Rhinehart, who engaged in a conversation on the definition of “specialty,” a term that was originally adopted to differentiate the quality of green coffee, but has become a much broader term within the industry. While there doesn’t seem to be consensus among stakeholders on how specialty coffee will continue to differentiate itself, there was an agreement that “specialty” is now defined by the total coffee experience, or “a relat...

Full article: http://baristamagazine.com/blog/report-4th-world-coffee-c...

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