15 Mar '16, 4pm

Longtime Starbucks President Pens Parable About Business and Universal Truth

We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we’ve often heard that nice guys finish last. Not according to Howard Behar, whose career as one of the three leaders who built the Starbucks organization most definitely proves that nice guys finish first. In THE MAGIC CUP, Behar spins an engaging corporate tale to teach us exactly how we can do the same thing. The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Veri...

Full article: http://dailycoffeenews.com/2016/03/15/longtime-starbucks-...

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Longtime Starbucks President Pens Parable About Business and Universal Truth.

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